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The design of a product is the crafting of a story. The story of a problem and its solution, one of multiple possibilities. A story of how and why an idea becomes a tool.

But it doesn’t happen in a linear way. The journey from a sketch to an interface is full of course altering decisions that change the way we perceive the solution.

I’ve been there with the teams and I’ve been there with the users. Gathering from experience and a state of the art toolset, but most of all reinventing myself and the product yet another time. All in service of a solution worthy of our users time and attention.

The landscape of product design is wider than ever and its possibilities even vaster. It’s a sign of what we can create when intention meets talent.

A team is engine for change, and I can be part of yours to give to the world your magical product.

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